Willi Coates

Willi has over 35 years' experience in marketing, sales and communications in the financial services industry, including more than 25 years in the chartered accountancy profession. He holds a BCom, BCom Honours and MCom (Economics) from the University of the Free State.

Before joining SAICA, Willi was the sales and marketing director at Ernst & Young and before that, a senior marketing manager at First National Bank.

His current role at SAICA includes publishing SAICA’s Accountancy SA and XL (Excel) magazines, maintaining the CA(SA) brand and promoting the image of SAICA among its various stakeholders. He has served for five years as a trustee of the SAICA Pension Fund and is the chairman of SAICA Tender Committee.